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Fascinating stuff. I can’t remember if I’ve ever commented about it, but the YouTube channel “Company Men” does really great deep dives like this into extinct brands.

https://youtu.be/Qws713t3HBY?si=xBcwn11p0SsTR2Or

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When I was a kid in the 50s my parents bought our clothes out of the Sears catalog. As a newly married man at age 26 I got my first credit card from Sears. I bought furniture, clothes, appliances, yard equipment, tools and even car insurance from Sears. They met my needs, until they didn't. While I tried to stay loyal, their prices were high and the quality seemed to tank. I moved on. Was sorry to see them go. The staff was always friendly and helpful. I remember cruising their tool section with my kids just to see if there was anything new that I had to have. There usually was. Seems like the world is on the same trajectory as Sears. Worrisome and sad.

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Nicely researched and written.

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